Visual Arguments

I believe that we are becoming a more visual society. More and more advertising is focused on visual media, such as television, billboards, magazines, and even t-shirts, as opposed to fully written advertisements. For example, I thought that of the two ecstasy advertisements, the one with the visually catching font seemed more effective to the general public, especially people leaning toward doubt. Personally, I find it much easier to look at a picture that glorifies a product or idea than to read an entire paragraph. And if I'm in a car, I don't have time to read the entire paragraph, so a picture is much more accessible. Not only can I "see the whole picture" (pun intended), but I don't have to immediately think about what the picture means; I can easily recall what it looked like and think about it a few seconds later. Now, don't get me wrong; I like visual arguments as much as the next guy, but they aren't very effective without some sort of explanatory writing. Yes, we are becoming a more visual society, but writing is and will be a major part of our society, especially in regards to advertising.
A+!